Category
Mobile App Design / Location-Based Services / Rewards & Loyalty System / Local Business Discovery
Role(s)
Ngọc Thuỳ An Phạm — Design Lead
Trường An Nguyễn — UI/UX Designer
Client
Popin UK
Year
2024
Download on Appstore
Description
Popin is a mobile app concept that connects users with local businesses through discovery and reward-based interactions. It encourages exploration of nearby spots while offering perks, event updates, and exclusive benefits.
The design focuses on a clean, engaging user experience that makes discovering and supporting local places simple and enjoyable, fostering a stronger connection between communities and independent businesses.
Project Scope
Mobile App UI/UX Design
Location-based Discovery System
Loyalty & Rewards Experience
Business Profile & Management UI
Working Process
User research conducting → Journey mapping → Wireframing → High-fidelity UI in Figma → Prototyping → Technical testing → User Training
Objectives
The project aimed to:
Encourage users to discover and support local independent businesses
Create a seamless connection between exploration and real-world visits
Design a rewarding system that drives repeat engagement
Provide businesses with intuitive tools to manage their presence
Discovery Feed
The main exploration surface:
Showcases nearby independent businesses
Uses rich imagery and concise information
Encourages browsing through swipeable, card-based layouts
Visit & Check-in Flow
Core interaction of the platform:
Allows users to confirm visits to locations
Provides a simple and guided process
Reinforces real-world engagement
Loyalty & Rewards
A gamified system to increase retention:
Earn rewards through visits and interactions
Clear progress indicators and redemption flows
Motivates repeated engagement with local businesses
Business Profile
Dedicated space for each venue:
Displays key information, images, and offers
Highlights promotions and reward opportunities
Ensures consistency across listings
Outcome
The final product delivers a community-driven platform that:
Encourages exploration of local independent businesses
Strengthens engagement through rewards and interactions
Provides businesses with effective digital tools
Establishes a scalable foundation for future growth
Relevant
Works