Category
Dashboard / CMS / Business Tools / Analytics / Loyalty System / Web App / SaaS
Role(s)
Ngọc Thuỳ An Phạm — Design Lead / Creative Director
Trường An Nguyễn — UI/UX Designer / Illustrator
Client
Popin UK
Year
2025
Description
Popin Business Portal is a web-based management platform designed for independent businesses within the Popin ecosystem. The portal enables vendors to manage their profiles, create promotions, and track customer engagement, bridging the gap between digital discovery and real-world interactions
Project Scope
Web Dashboard UI/UX Design
Business Management System
Loyalty & Promotion Tools
Analytics & Insights Interface
CMS-ready Component System
Working Process
User research conducting → Journey mapping → Wireframing → High-fidelity UI in Figma → Prototyping → Technical testing → User Training
Objectives
The project aimed to:
Provide businesses with intuitive tools to manage their presence on Popin
Simplify the creation of promotions and loyalty campaigns
Offer clear insights into customer behaviour and engagement
Ensure consistency between the business portal and consumer app
Dashboard Overview
The main control hub:
Displays key metrics such as visits, engagement, and rewards
Provides quick access to business performance insights
Highlights actionable data for decision-making
Template & Form System
Reusable system for efficiency:
Structured templates for campaign creation
Form-based workflows with clear progression
Validation and feedback for error prevention
Promotion & Loyalty Tools
Campaign creation and management:
Create reward-based campaigns and offers
Configure conditions and incentives
Support ongoing engagement with customers
Content Management
Flexible content handling:
Manage image galleries and updates
Organise posts and promotional materials
Ensure up-to-date information for users
Analytics & Insights
Data-driven decision support:
Visualise customer activity and trends
Track campaign performance
Provide clear, digestible metrics for business owners
Business Profile Management
Core identity management:
Edit business information, images, and descriptions
Maintain consistent branding across the platform
Manage visibility and presentation to users
Outcome
The final product delivers a practical and scalable business tool that:
Empowers independent businesses to manage their digital presence
Simplifies campaign creation and customer engagement
Enhances visibility into performance and growth
Strengthens the overall Popin ecosystem
Relevant
Works