Langfarm E-commerce Tết 2025
Category
Landing Page / Gift Box / Lunar New Year
Role(s)
Trường An Nguyễn — UI/UX Designer / Illustrator
Year
2025
Description
A festive landing page concept for Langfarm’s Tet 2025 campaign, designed to showcase curated gift sets featuring local specialities. The project highlights a warm, premium visual style inspired by traditional Tet aesthetics, while optimising product discovery and purchase flow. This is a self-initiated case study focused on crafting an engaging seasonal e-commerce experience.
Project Scope
Campaign Landing Page Design
E-commerce Product Showcase
Gift Set Presentation
Promotional Sections & Storytelling
Mobile-responsive Experience
Objectives
The project aimed to:
Capture the festive spirit of Tết through a strong visual identity
Showcase curated gift boxes in a premium and appealing way
Encourage product discovery and increase conversion
Simplify the purchase journey within a campaign-based experience
Design System
A cohesive system supports consistency across the campaign:
Festive colour palette (red, gold, warm neutrals)
Elegant typography with strong hierarchy
Reusable UI components for cards, banners, and sections
Illustration and decorative motifs inspired by traditional elements
Outcome
The final design delivers an immersive and conversion-focused campaign experience that:
Captures the spirit of Tết in a contemporary way
Enhances product visibility and appeal
Supports a smooth and intuitive shopping journey
Provides a scalable template for future seasonal campaigns